United Way of America & Mission Research Form Nonprofit Software Alliance

Software is still to hard to use, and we're making it easy and inexpensive. UWA agrees, and they are working with us to make it easy for nonprofits to collect money through United eWay. Fundraising software just got a whole lot easier and much more convenient. Plus, the UWA doesn't partner with just anyone. We're pretty proud of this partnership!

http://biz.yahoo.com/prnews/050621/nytu079.html?.v=11

This leads to the question of whether online fundraising is effective or not. It can be, of course, but for so many nonprofits, it's not. Why? I suspect it's because nonprofits who make it work are committed to developing their support base--not their financial support base, but their topical support base. When you develop emotional and intellectual support for your mission, the money will come. This was true for the Dean campaign, Tsunami relief, and the 9/11 funds. Can it work for your mission?

I think so.