Price Plan Mea Culpa

Earlier this month we changed our pricing to a subscription plan, and, well, it didn't go over so well. The response wasn't terrible, but we learned something: some nonprofits would rather pay everything up front and have the choice of paying for upgrades later, rather than paying annually. We reverted to our regular pricing after a few weeks while we study it more and get your input.

If you're a customer currently, nothing changed. If you're looking at GiftWorks now, you might have heard we were a traditional software company with a one-time purchase and paid upgrades down the line. What we were trying to accomplish was this: simplify the maintenance and upgrades, keep costs down for customers, and simplify our development and marketing processes.

I'm sorry for the bad communication and the false start--it was my fault, frankly. I think in general we've done a pretty good job of communicating, being open, admitting the occasional mistake, taking care of customers well. As we grow the company and evolve, we're going to continue trying new things to improve the customers experience. Your feedback has always been such a great guide for our work, and we'll keep listening.

But this time, we didn't ask enough questions. We're asking now, and we'll listen. GiftWorks is still the most affordable, easiest to use fundraising software, and we plan on continuing to improve it for your benefit. And if we change anything, we'll ask first, let you know ahead of time, and always give you a choice. Of all the joys of growing and running Mission Research, your feedback and passion have been the greatest.

Thank you for your understanding, and feel free to contact me directly anytime with your concerns and feedback--email is charlie@ .