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We’re declaring October to be Volunteer Appreciation Month. Why? Because volunteers can be an organization’s greatest resource – if managed, leveraged, and appreciated properly.
Intellectually, we all know how important volunteers are to our nonprofit work. But day in and day out, we often fail to tap in to this rich vein of talent and support. Recent studies show that nonprofits have a very difficult time retaining volunteer talent.
What's to be done? First, there needs to be an organizational commitment to leveraging volunteers to their fullest. In order to rally your staff around this, it's quite helpful to fully understand the impact volunteers have on your organization which requires good measurement. Second, decide to learn to manage volunteers just as you would manage any other critical function in your organization.
Of course, you need tools to properly manage, measure and scale your volunteer program. GiftWorks Volunteers can help - from capturing volunteer skills and your organization's volunteer needs, capturing volunteer and project hours, to providing the means to recognize and communicate with your volunteer team. GiftWorks Volunteers is an add-in to, and completely integrated with GiftWorks Standard and Premium editions.
Below is short version of an excellent article written by retired volunteer organizer Ellie LaCasse discussing how technology can help you improve your volunteer program. Read on and please share any thoughts you have on fully leveraging volunteer talent!
Using Technology to Gain and Retain Volunteers by Ellie LaCasse
Volunteers may be your organization's greatest resource. In fact, volunteers bring something invaluable to your organization, more than just their dollars, but their time, their interest, their loyalty and their ability to evangelize your mission to others in your community. Committed volunteers, helping with your work and representing you in the community, are priceless. Indeed, volunteers are likely to become your most consistent and, in time, major donors. But if you're not using technology to reach them and coordinate your volunteer efforts, you may be missing a large and growing segment of potential volunteers.
Today's volunteers are no longer content to sit and stuff envelopes on Thursday afternoons. They put a high-value on their time and abilities and want volunteer assignments that tap into those talents and reward them with the satisfaction of having provided meaningful work. To succeed, you must develop ways to find, fulfill, and satisfy your volunteers.
You may not be a sophisticated computer or web user, but you can be sure that the majority of your volunteer audience, both in your community and beyond, is using technology for their personal and business lives. Here are a few ways that you can use technology to improve volunteer efforts for your organization.
1. Collect specific data about your volunteers. It is critical to a not-for-profit's success to have systems in place for managing volunteer skills and abilities, as well as volunteer jobs and opportunities. At a minimum, you should invest in some type of a database for these areas. There is no other effective way to manage this important function.
2. Match volunteer talents with organizational needs and activities. Just as important as recruiting volunteers is retaining them. With your volunteer database, you'll need the ability to manage projects and volunteer jobs and match volunteers to jobs and projects. You'll also need to be able to record what jobs people have performed in the past, what skills they possess that you have and haven't used, and check that you've found a job for every volunteer you can. If you keep your database up to date, you'll even be able to brush up on John Jones' volunteer history before you meet him for lunch.
3. Schedule and track projects. Use your software to manage jobs and opportunities as well. You don't want to schedule five volunteers to help with an activity and then only have enough work for two of them. All five will feel that you and your organization are unorganized and perhaps their skills could be better used elsewhere, and be reluctant to sign up again.
4. Keep in touch with your volunteers. Likewise, you should use your software system to contact volunteers. While this is most easily done via e-mail, you might also consider a personalized, handwritten note to those people connected to an event, or even a regular volunteer newsletter. You can alert committee members of an approaching meeting, updates on an upcoming event, or let them know how many pledges have registered for your upcoming walk-a-thon, transmitting not only information, but motivation and a sense of community. You can even put out a call when there's a sudden unforeseen need for emergency food preparation or data entry or help with a move. Make sure to acknowledge the importance of volunteers to your organization and community with fresh success stories.
5. Recruit volunteers continually. Recruiting new volunteers can start on your own website. Provide on-line job descriptions, sign-up/registration, volunteer outcomes on your site, and keep them up-to-date. Create a special volunteer section where you highlight and thank your volunteers. Publish a monthly report of volunteer hours.
6. Personalize your volunteer requirements. Both on your site and on the Internet, you have the opportunity to put a real face and voice to your appeal. You can use photos, maps, even voices or music to bring your story to life. Unlike the limitations of a paper brochure, you can vary and change your image(s) daily in order to provide more depth and breadth to your message.
7. Link to social networking sites. Many not-for-profits are expanding their reach even more boldly with the use of interactive web tools like MySpace and Facebook, blogs, and discussion groups. Maybe you even have a volunteer who might like to tackle this kind of outreach. This is a great opportunity to build an online community, to engage more people in your cause, resulting not only in volunteers but donations and increased awareness.
Here in Pennsylvania, we still don't have a state budget. Without going into the politics of the situation, the result is that many PA nonprofit organizations are unable to receive earned reimbursements for services provided and other state funding. While at some unknown point in the future, some funding and most payments will come, but until then, there is a cash flow crisis. How many organizations have the reserves or lines of credit established to cover 3-4 months or 5-6 months of unexpected shortages?
In Pennsylvania, the PA Association of Nonprofit Organizations (PANO), has been leading the advocacy effort in Harrisburg. The importance of having a cohesive voice for the nonprofit sector is never more important than in times like these. More on that topic later, but please visit their site if you want to learn more about the budget impasse and how you can help.
Here is a letter to the editor written by Maureen Powers and Tina Nixon, co-chairs of the YWCA Mid-Atlantic Region, describing very well the issue at hand.
"Since the passage of the Governor’s Stopgap budget, State budget negotiations have stood at an impasse. State workers are now receiving paychecks, but organizations and agencies with contracts with the state are still not being paid for their services. During this recessionary time, this adds to the severe economic distress nonprofits are already under.
As Co-Chairs of the YWCA Mid-Atlantic Region, we are witnessing the impact the lack of a state budget is having on the 24 YWCAs in PA. YWCAs provide childcare for thousands of low-income families daily that is subsidized through the state. We also operate domestic violence shelters and rape crisis centers that are almost wholly dependent on government grants, and we certainly cannot refuse these crisis services to victims of crime because of inability to pay. However, because we currently are not receiving payment from the state for services provided and may become unable to pay our staff, these services and others are at risk of shutting down.
As one example, at the YWCA of Lancaster, we continue to provide child care for 300 children daily, counseling and accompaniment for sexual assault victims, parenting education for low functioning parents, and youth services that are costing us $100,000 per month for which we are not receiving our expected and earned reimbursement. School is starting, and there is no state money to subsidize childcare for babies of teen parents who want to finish high school.
Some YWCAs have exhausted their reserves and their lines of credit. If the state does not pass a budget promptly, they will have no recourse but to lay off staff and suspend programs. This will only add to the number of unemployed people in PA, and deprive communities of essential services.
And in forcing us to use our own reserves or lines of credit, the state is essentially using nonprofits as a bank. We are virtually “lending” the state money at no cost to the state, but at a loss to us, as we will not be reimbursed for interest payments and fees incurred.
We urge our representatives and senators to abandon their intransigent positions and focus on resolving an intolerable and unworkable situation. Posturing for a certain constituency may enhance an individual candidate’s political image, but it damages the underlying fiber of the community and exacerbates an already difficult situation for our most vulnerable populations.
The issues involved in the budget are the same today as they were in May and June, and could have been resolved then as well as now. In the name of democracy, we call on the state legislature to put an end to this injustice charading as political debate."
Sincerely,
Maureen Powers Tina Nixon
Co-Chairs
YWCA Mid-Atlantic Region
Several of the nonprofits in which I'm involved have been going through some tough times, and one of the natural outcomes is employee turnover. At one, a longtime employee, who represents the heart and soul of one of the programs, decided it was time to leave after a series of management miscues that made her job not very fun. So she left and started her own business doing the same thing but under her own domain. So perhaps we can say this nonprofit inspires entrepreneurism, but we know better.
At another, smaller nonprofit, one of the employees is leaving because of disagreements and negative interactions with management (I'm deliberately keeping it vague). This is after less than a year of part-time work, and she was a valued contributor.
Employee turnover is costly. Sometimes it's appropriate; an employee or Director is the wrong person for the job, and it only makes sense to recognize that and help them find a more suitable career. In fact, I believe in those cases all pretense should be dropped and the move made as soon as it's clear it's not working--make it surgical, as my Dad used to say (a doc, of course). The drag on an organization by a poor performer or inappropriate hire is likely greater than the hole left by their absence.
But when good people leave the organization, it is substantially more painful all around, and can often be an indictment of management, policies, behaviors, etc. This is when everyone questions leadership, and rightfully so. What's not working? How can we do better? What does the former employee think? What does she think we could do better and correct? What advice can she give us?
Replacing good employees is expensive and tough. The process can take many months, and in the meantime, you have holes to fill. So my advice? Hold on to great employees. Listen. If they must leave, ask them to recruit their replacement. But the question remains: what are the underlying problems that led to the departure, and can you address them?
When nonprofits and politicians mix, great things can happen. The pols can shake down the state or fed for grants, attract press and publicity, and inspire large donations toward projects of their liking. The downside is when Pols are on the take from nonprofits they start themselves.
In Philadelphia, Vince Fumo had his "own" nonprofit, through which he funneled millions of "donations" from "generous" donors like Verizon, which frequently had legislation to push through the PA State Senate. One of its infamous bills was the Telecommunications Act of 2004, which (get this) bans municipalities from providing wireless internet access to citizens. That's right, you have to ask Verizon for permission.
Fumo had his nonprofit buy things for him, like a tractor for his farm, and renovations to his office. And just Wednesday we learned of the Detroit Mayor's own nonprofit profiteering, where he has apparently had high-priced vacations paid for by a nonprofit run by his sister-in-law.
You work too hard on missions too important to let this sort of stuff go on. Between exorbitant executive salaries at large nonprofits and outright fraud, the nonprofit world continues to get smeared. I'm thinking a lot about this lately. I think we need to establish greater accountability, transparency, and oversight.
Any thoughts on this?
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