Would you blog? What would you blog about? Tech Soup has been chatting up blogging over at Net Squared, and a number of people in the nonprofit community have been pushing blogging as a way of building audience (some links on lwoer right of page). But not everyone is cut out for blogging.
Mom runs two nonprofits--one is a conservancy (Lake Makoma) and one is a fundraiser for the Nazareth Hospital. I think she should start a blog--she uses GiftWorks for tracking donors and Skype for international calls, so why not a blog? The cool thing it's not the tech that prevents her from doing it. It's time and inclination. She's a good writer and can figure out how to do it, but there's more to it.
Think of blogging as a conversation, and that conversation as reality tv, in a sense--the behind the scenes narrative of your nonprofit. Be engaging (not that I am on this blog, but hey, I'm boring).
Why blog? When you build that conversation, your audience grows. As your audience grows, so does support for your mission. Wanna try? I use Typepad here and Blogger over at my own blog. Dave uses DasBlog. They're free--go for it!
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